BAKED PASTA IS OUR
NEXT BIG CHALLENGE
We want to cook pasta that tastes like the real thing, straight out of a kitchen in Bologna, with garlic hanging from the rafters and Nonna bustling over the stove. To channel the noise and energy of an Italian-American kitchen – and do it in the time it takes to boil a pot of salted water.
That’s the mission of Pasta Baked: to bring pasta, as a fast food and comfort food together in the same bowl.
Before anything else, our challenge is to convince our audience that takeaway pasta can be served fresh, delicious and consistent.
We need to present ourselves as an innovative, tech-driven signature brand with an accessible voice and double helpings of personality.