01
Zitimama’s Story
BAKED PASTA IS OUR
NEXT BIG CHALLENGE
We want to cook pasta that tastes like the real thing, straight out of a kitchen in Bologna, with garlic hanging from the rafters and Nonna bustling over the stove. To channel the noise and energy of an Italian-American kitchen – and do it in the time it takes to boil a pot of salted water.
That’s the mission of Pasta Baked: to bring pasta, as a fast food and comfort food together in the same bowl.
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Before anything else, our challenge is to convince our audience that takeaway pasta can be served fresh, delicious and consistent.
We need to present ourselves as an innovative, tech-driven signature brand with an accessible voice and double helpings of personality.